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I'm Sara.

Here's what im doing at the moment.

Objective

As an experienced Creative Director with a proven track record in selling promotional products and creating successful Shopify stores from scratch, I aim to utilize my skills and expertise to drive innovative marketing campaigns, elevate brand presence, and achieve remarkable results.

Experience

Creative Design Lead

Vector Brands, Austin,tx

July 2020 - present

As a creative design lead for Vector Branding, my role is to oversee and manage the creative direction and design output for two subsidiary companies under the Vector Branding umbrella. I work closely with the Marketing team to ensure that all design work is aligned with the overall branding and marketing strategies of Vector Branding, while also maintaining each subsidiary's unique brand identity.

  • Led and designed/redesigned 3 of the company's brand identities, including logo, color palette, and visual assets, resulting in a cohesive brand image that resonated with the target audience and increased brand recognition.

  • Played a key role in launching the company's Shopify store, overseeing the design and development process, including UX/UI design and front-end development, resulting in a user-friendly and visually beautiful online store and approximately $1 million in sales in the first year.

  • Created a wide range of marketing materials, such as product catalogs, brochures, social media graphics, email templates, and digital advertisements, to support the company's marketing efforts and drive customer engagement.

  • Developed compelling visual content for the company's social media channels, including product photography, lifestyle imagery, and graphics, resulting in increased follower engagement, brand awareness, and sales.

  • Conducting design research and staying up-to-date with design trends to ensure that Vector Branding and its subsidiaries remain competitive and relevant in the marketplace

  •  Provided creative direction, feedback, and guidance to ensure consistent and high-quality design output that aligned with the brand guidelines

Skills

Contact

  • Adobe Creative Suite

  • Mailchimp/Drip

  • Branding & Identity

  • Concept Development

  • Art Direction

  • Advertising

Email - Saralynngarcia@gmail.com

  • Graphic Design

  • Photography

  • UX/UI

  • Digital Marketing

  • Visual Communication

  • Marketing Strategy

  • LinkedIn
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